Quality Clay. It's important to use 100% pure high quality clay. While certain clay's are ideal, and others are acceptable though not as good, others should be avoided altogether.  The experts agree that 100% pure clean, raw, natural swelling smectite clay's are the best. This includes swelling bentonite sometimes called montmorillonite, which are often referred to as Living Clay's.  But that does not mean that the clay has to be an expensive clay. Just because it is expensive does not make it any purer.

Bentonite is used to make a whole host of products that you use every day. Some are obvious like facial mud mask, soap, and tooth paste. But others uses for this mineral may surprise you like;  make up, face cream,  cat litter, dog & cat wormier, and algae control in koi ponds, and many more. There are a lot of  products that are made using bentonite as ether the base, or the main active ingredient. In most cases this commercial bentonite is diluted first with calcium for these purposes. Bentonite that is diluted with calcium, all though much easier to mix and more readily available, no longer contains the same amount of absorptive properties and does not work as well. That's why our Bentonite has nothing else added not even Calcium.

This is the 100% pure bentonite with nothing mixed in.

Contaminated clay.  It's vital to avoid any clay with additives or any chemically processed clays. Industrial bentonite has been processed with chemicals known as binders. I would not use that clay.

I cannot prescribe, diagnose, or say you can use this mineral to treat or cure any condition, And The statements on this site and our products have not been evaluated by the Food and Drug Administration. This product is not a drug and is not intended to diagnose, treat, cure, or prevent any disease. And we are not selling this product for the purpose of human consumption.
There is a lot of misinformation out about bentonite clay. 

And most of it is purposely designed to lead you to the more expensive, yet less effective calcium bentonite clay. by using clever marketing terms, and expensive packaging, created to try and separate their brand from others. All to try and make you feel good about paying more money for them. You will see that they all lead to individual products. And some will even try to change your focus on what you are looking for.
Here are a few examples.

Your Clay should be tested and certified.

No clay is certified by the FDA or any one else as edible. Don’t be fooled by this smoke screen. Just because a company has an expensive analysis done by a Mass Spectrometer and have received a chemical composition breakdown does not certify the clay as any more edible than any other clay.  Since it is extremely difficult and expensive to determine the content , because a separate test must be performed for each particular element or compound, most clay companies only have the dominant elements tested. There for the certification only pertains to the elements that the company chose to test for. What does that say for the results of any of these analyses, if the company can be selective as to what the clay is tested for? 

Your clay should have an extra high PH of 9.7

All real bentonite clay has a high PH of  9 to 10.  Anything over 7.5 is considered high PH and on the alkaline side and that is what matters. 

The clay is only effective or "alive" if it comes from more than 6 meters below the earth.

Then how did the Indians get to it? Are we supposed to believe the early Indians dug past the clay that was easily accessible on top; to get to the so-called living activated clay 6 meters below ground? I think not. They used the clay that was easily accessible and that is the clay that worked for them. Because there is no big difference.

Packaging clay in plastic.

Again this is just an attempt to justify higher cost for expensive packaging. Although it is true that you do not want to store activated clay where it is in direct contact with a metal or plastic. This only applies to activated clay, or clay that has been mixed with water. Storing the inactivated clay powder in a food grade BPA free plastic container is perfectly OK. Because the clay does not start to absorb until it is activated.

So what’s really going on?

I am going to let you in on what’s really going on. .Here is the big secret that the industry does not want you to know.

 In most cases the clay all comes from the same mine. 
 The difference is that calcium is used to dilute bentonite so it can be used in other products like soap, cat litter, and make up. Calcium bentonite is what you have after that mixing process.

Real pure bentonite clay is capable of absorbing 7 to 10 times its own weight in water, and swelling up to 18 times its dry volume. This is what gives bentonite its pulling power. This also makes it extremely hard to mix because it clumps instantly when water is added. So most commercial bentonite is mixed with calcium at the mill to make it easier to mix for commercial and industrial purposes. When calcium is added, it can only diminish the ability of the clay. So it stands to reason that you would use far less, pure bentonite than you would calcium bentonite, to achieve similar results. 

If you are looking for pure bentonite for any reason:  We have 100% pure powdered bentonite collected before any mixing process, and it has nothing else added. This clay is still it's natural color gray, with no odor, or taste. This is the raw mineral without the fancy marketing and fancy packaging

We have had the same high quality 100% pure Bentonite Clay sine 2005. I will make you a deal; Try our bentonite, compare it to any other bentonite you can get at any price. If this bentonite does not perform as well or, as in most cases, better than any other bentonite clay. If you are not 100% satisfied, just send it back within 3 days of delivery , and I will refund your money including original shipping!